One of the most useful tools for real estate agents is social media. Platforms such as Facebook, Twitter, and Instagram are resources every agent can use. But not enough is being talked about the many other social platforms such as LinkedIn. With all that said, the tips we’re going to give you can be applied to all social media platforms.
The best and easiest tip for real estate agents is to utilize as many social platforms as possible. That means creating an account on Facebook, Twitter, Instagram, LinkedIn, and every other platform. The reason why you should do this is that it maximizes your business exposure.
Not everyone uses Facebook, but those that don’t might use Instagram. And by going only with Facebook, you’re potentially alienating house buyers that use other platforms.
Every social media platform allows you to post videos on your timeline. Considering that 60% of businesses use video content for marketing, it will only work in your favor to do that as well. Luckily for you, real estate agents can help easily market properties by taking videos of them.
In real estate, video is a medium that is in high demand. Not only does it allow buyers to see the property without needing to be present, but it gives them a thorough walkthrough.
And the best part about video marketing is that it works brilliantly with social media.
Post At the Right Time
Real estate agents looking to use social media to post properties should know that engagement is key to making sales. The time of the day you decide to make that Facebook post will greatly determine how much engagement the post gets.
Not many agents are aware of this, but the users of each social media platform are active at different times of the day. Facebook users are most active between 9 AM and 1 PM. The worst day to post on Facebook is Sunday, while Tuesday, Wednesday, and Friday are the best.
Instagram, on the other hand, is different. The best times to post on Instagram are between 11 AM and 2 PM. The worst day is Sunday, while Tuesday is the best.
But what about Twitter? Twitter is the least popular platform for real estate agents. Not only that, the numbers of Twitter come nowhere close to both Facebook and Instagram. But that doesn’t mean you shouldn’t post there. If you do indeed plan to do that, make sure to post between 9 AM and 3 PM on Wednesdays. Avoid Saturdays at all costs, as this is the Twitter graveyard shift.
Utilize Your Blog
The great thing about social media is that we can post all kinds of content. We can share videos, share images, and even post from our website. For real estate agents that do indeed have a website, there isn’t a better way to share your real estate content than to post it on social media.
Doing this gives real estate agents yet another option when it comes to maximizing exposure. Through social media, you can attract house buyers to come to your website and have a look at your listings. Not only that, but you can even make money from your blog to count as extra revenue.
Never underestimate the power of having a blog as it can be an outlet for making sales.
Social media for real estate is a funny word. We see all these wonderful houses but not a lot of people engage with the agent. Why is that? To be a real estate agent and use social media, you have to use it the right way. That means posting consistently and diversifying the content.
Not every post has to be around a listing. You have to really engage your audience and make them want to come for daily updates. That’s why we suggest you post a couple of times a day and diversifying your content.
This last tip connects nicely to the previous one. Millennials and Gen-Zs are the target group of every real estate agent. They are the demographic that mostly buys houses. This report from CNBC states that millennials are the demographic that applied for mortgages the most in 2020, with 51%. Gen-Zs is second with 32%, while only 17% of baby boomers are looking for houses.
So at best, millennials and Gen-Zs are your target audience. And what do these demographics like the most? One word, memes. Sharing memes on your professional social media account will get the masses engaged. Both target demographics love memes and that will ultimately make it easier for them to share your posts, ultimately reaching more potential buyers.